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Today‘s global business world is characterized by fast-paced product development cycles and well-defined market channels controlled by large corporations, all of which are prepared to aggressively defend their established market positions. In this highly competitive environment it has become very risky to attempt to build a company around new intellectual property (IP). This is why placing IP into industry through licensing agreements has grown to over $150B and is clearly the fastest and safest way to ensure a return on invested capital. Yet, as an investor, how do you participate and find the next big idea in the form of early-stage IP?
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How do we know this? Because before we proceed to market placement with any IP, we answer all the questions above in the affirmative or we abandon the IP. We know where, when, and how we will license the IP before we invest. By delivering this high-velocity monetization path for innovative IP, we provide an extremely compelling path to the IP licensing market that has been inaccessible to investors. IgniteIP paves the way for investors to enter this $150B licensing market and enjoy a higher velocity of deal flow with lower risk than any previous technology investment model.
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