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Most inventors and IP owners have some idea of which industry will benefit from their IP. But the doors they are able to open into industry are at a level where the naysayer up or down the ladder all too often frustrates any success. The real decision makers who understand the strategic objectives of their business never see or hear of the IP.
Another common challenge for IP owners is their limited perspective on other related or unrelated industry applications or derivatives of their IP that could potentially multiply their returns. As a result, major channel opportunities can be missed.
And last but not least, the IP buyers have to like what they see. This often requires development of marketing and sales materials to “position and package” the IP and ensure that the buyers are thoroughly impressed with the IP.
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